London: Two Gulf-owned football clubs rank among the richest in the world, according to Deloitte’s annual money list.
Qatari-owned Paris Saint-Germain made the biggest growth in 2012-13, shooting up from 10th to 5th.
And Manchester City, owned by Abu Dhabi’s Shaikh Mansour bin Zayed Al
Nahyan, moved one place up the rankings to sixth place, aided by their
sponsorship deal with Etihad Airways.
Man City’s turnover rose by 17 percent to 271 million pounds ($449
million) despite the team failing to win a trophy last season.
Income at PSG soared by 180 percent to 398.8 million euros ($540
million) as it won the French league for the first time in 19 years. The
club’s global profile was enhanced by David Beckham’s four-month spell
in the France championship-winning team.
The largest part of PSG’s income last season came from commercial
deals that yielded €255 million. Its sponsors include airline Emirates,
kit supplier Nike and the Qatar Tourism Authority.
“We expect to see them become a mainstay in the top five in years to
come, backed by their ambitious Qatari owners and strong commercial
support,” said Austin Houlihan of professional services firm Deloitte.
“The high-profile signing of David Beckham in the second half of the
2012-13 season only served to enhance the club’s worldwide profile.
Importantly, commercial success off the pitch is translating into
improved on-pitch performance for the club.”
Real on top
Real Madrid and Barcelona are football’s biggest moneymakers for the
fifth straight year, while Manchester United lost its place among the
top three biggest-earning clubs for the first time.
United, which is enduring a lackluster season under new manager David
Moyes, dropped to fourth behind European champion Bayern Munich in the
Football Money League compiled by accountancy firm Deloitte.
Two English Premier League rivals are directly below Manchester City
on the list, with Chelsea seeing turnover drop slightly to 260 million
pounds ($431 million) and Arsenal’s rising to 243.6 million pounds ($404
million).
Madrid stayed top for the ninth straight year after revenue rose
slightly to 518.9 million euros ($703 million), while Spanish rival
Barcelona had revenues of 482.6 million euros ($654 million).
“Real Madrid remain firmly at the top of the Money League, even
though the club experienced a trophyless end to the 2012-13 season,”
said Dan Jones, a partner in the sports business group at Deloitte.
“Despite tough economic conditions, particularly within Spain, the
club’s ability to generate substantial commercial revenue both
domestically and internationally is central to their success.
“This helped widen the gap to their nearest rivals in the Money
League, Barcelona, to 36 million pounds. Both Spanish clubs enjoy
substantial revenue from individually negotiated broadcast deals, which
is key in contributing to their overall revenue advantage over their
European peers.”
In Germany, Bayern’s income leapt 17 percent to 431.2 million euros
($584 million) as the German club won the Champions League, Bundesliga
and German Cup.
United’s growth was slower - 13 percent to 363.2 million pounds ($602
million) - as the team collected the Premier League title before
manager Alex Ferguson retired in May.
“It is the first time Manchester United have dropped out of the top
three but Bayern had an exceptional year,” Jones said. “Next year United
will have the Chevrolet (shirt sponsorship) deal plus other new
commercial deals in their figures, and the new Premier League TV deal so
we are confident they will be back in the top three.”
But in the Premier League, United is seventh, 14 points behind leader
Arsenal, with a fight to secure one of the four Champions League spots.
“The longer term depends in part what happens on the pitch and if
they do not qualify for next season’s Champions League that is probably
worth 50 million euros directly in terms of money from TV and
attendances at Old Trafford,” Jones said.
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